Just a little over than a decade and a few years ago, Canadian phone makers Research in Motion brought out the first of its BlackBerry devices that were aimed exclusively at businesspersons and people who had high end corporate jobs. These were the people that needed to have access to their email on the go and that is precisely what the BlackBerry phone aimed to do.
RIM to launch 6 BlackBerry devices in 2013
The history maker
Probably the first “phones” to offer push-email communications in real-time via wireless devices, BlackBerrys were an instant hit with high end officegoers as it also allowed users to access, create and share all communications through a simpler interface which made the then popular PDAs look archaic indeed.
Even though RIM started out as a maker of business use phones that catered more or less exclusively to people who wanted the functionality of a mini computer on their mobile phones, the company’s profits were soon being eaten by the hoards of more user-friendly smartphones that were targeted at the average user. Being easy to operate and affordable, these devices began making the good old BlackBerry phones look unnecessarily pricey and too complicated for non-business user.
Of late, the company has one well to reinvent its image as a more regular people friendly brand though its devices are still kinda out of the average Joe’s reach. And that is precisely why the company is all set to launch as many as 6 new devices right through the year that would cater to people with all kinds of budgets. Running on a brand new OS, the BlackBerry 10 devices are expected to broaden the portfolio of the brand and the company is expected to introduce a number of other devices through the year that would use the same OS.
Tweaked and refreshed
BlackBerry Flow, the new user interface, is the highlight of the full redesign of the current gen of the BlackBerry operating system while features like BlackBerry Hub that would combine notifications, messages and inboxes whole the BlackBerry Peek function would allow users to peek at other apps while running another. The full range of BlackBerry 10 is expected to include the BlackBerry X 10 which would be an N-Series handset worth a QWERTY layout.
The new line
We already know that the L-Series device in the new range would be called the Z10 and the other officially unveiled phone in the range is the BlackBerry Q10. The BlackBerry Z10 uses multi-touch gestures and direct manipulation to make the user interface feel bran new and includes specific definitions for gestures such as reverse pinch, pinch, tap and swipe to make the multi-touch interface more functional. The device features GPS with A-GPS and is compatible with all standard Wi-Fi networks. The new phone also boasts of a hot swappable microSD card slot to compliment the 16GB of internal storage.
With 2GB RAM, the TI OMAP 4470 1.5GHz processor would keep the all-touch device running smoothly while network connectivity would be strengthened by LTE band quad bands 2, 4, 5, 13, 17, quad band GSM/GPRS and HSPA+/UMTS quad band radio support. Other highlights on the phone include a 1280 x 768 pixels 4.2-inch display with 356 ppi pixel density. Powered by an 1800 mAh battery, the phone will support 1080p video recording via a front facing camera 2 megapixel and a 8 megapixel rear camera.
The only other device revealed from the new range is the BB Q1o which would boats of a square multi-touch AMOLED display spanning 3.1-inches and a BlackBerry Bold-inspired QWERTY keyboard.
Expect to wait for the rest of the range
Other models in the new range and their respective specifications, pricing and availability is expected to be revealed at a later date. Industry experts believe that the deliberate delay in launching the rest of the range is a ploy to have the consumers well versed with the new OS so that the company could iron out the creases before it offers the same OS on the rest of the line.About The Author: Margaret is a writer/blogger. She loves writing, travelling and reading books. She contributes to Social Cloud.
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