As we welcome the 1st month of the year, we now bid goodbye to the Christmas carols and the numerous gifts under the Christmas tree. 2013 has surely been such a memorable year for all of us, but it is now time to look ahead and work for the best we can be this 2014.
Since there have been a lot of technological spin-offs the past few years, a lot of people have created their own online business while many are still warming up to this idea. However, there are millions of entrepreneurs in the online realm and this means that the competition online is getting stronger and stronger and yes, the fight for online supremacy is now a race for the ones with the best horses. While I can never agree more to those who say that content is the major weapon one could use to fight for the top rank online, there is still one thing that many entrepreneurs fail to see, and that’s the importance of packaging.
Keeping Up With the Trends
If you want to reach the top and stay on it, you must always update your business and make sure that you are not left behind by other entrepreneurs. It may be pricey, but you must always invest on the improvement of your web page because if not, you will not be able to harbor as much traffic as you need and want. Ever since the release of Apple’s iOS7, the dominance and the demand for ‘flat design’ have been undeniable. Truly, Apple remains to be a trendsetter and everything that it offers, most tend to follow. And since you need to please your consumers, it’s time for you to think about getting your design updated.
Packaging is truly important as it serves to attract the consumers. No matter how great the content is, if it is not delivered well and is not pleasant to the consumers’ eyes, you might have problems in attracting traffic. Imagine yourself opening a Christmas gift all wrapped up in newspapers. Would you really be excited to unwrap it knowing that the packaging is absolutely hideous? The same thing goes for your online design. Not only should the font style and size be enough for the readers to understand the text, but you must also consider adding more flavors to it to magnetize more consumers. Once we say typography, you are not really obliged to use just one type of font and keep it as simple as possible because the real deal is, you are in-charge of how you want your page to look like—sky is the limit! However, you have to be careful because a lot of people are trying to match typography and fail in delivering it, which in turn makes the page look all mixed up.
Goodbye, Good Old Pages!
While using numerous pages for varying topics may be the hype during the last few years, 2014 has proven that there is an end on its power over the consumers. Nowadays, a lot of web pages use one page for the site and they are letting the viewers scroll down for the next stories, which is actually wiser and more convenient to use.
Dorothy Matthews is one of the people behind Big Drop, a responsive web design company that will meet your expectations and suit your originality.